Convert Studio

My WORK

17+

Projects completed

7+

Years of experience

7+

Years of experience

7+

Years of experience

8+

Happy clients

Performance-Driven Growth, Backed by 7 years of experience.

After leading growth for industry leaders like Urban Sports Club, specifically focusing on scaling their B2B corporate wellness and partner acquisition engines, I founded Convert Studio. I don’t work with generic brands; I work with B2B SaaS founders who need to align high-cost paid traffic with a post-click experience that actually converts clinical and professional intent. I function as a strategic partner to ensure your ads don't just generate "clicks," but build a predictable sales pipeline.

Clients I worked with

My approach

01 Audit

I map out the exact "drop-off" points. Are your ads making promises your landing page doesn't keep? Is mobile traffic bouncing at the category level? We identify the friction between click and cart, giving us a prioritized roadmap of revenue leaks to fix immediately.

02 Optimize

Once we know where the leaks are, I systematically plug them using conversion heuristics and behavioral psychology, not subjective design opinions. We overhaul high-impact touch points, like optimising product page (PDP) hierarchy, simplifying information architecture, and removing cognitive load from the demo sign-up.

Depending on your traffic volume, we implement rigorous A/B testing to ensure every UX change mathematically proves a lift in conversion rate and Cost Per Lead (CPL).

03 Scale

With your conversion floor raised, we focus on volume. We scale the channels delivering your highest-quality SQLs, ensuring your sales team is only talking to buyers ready to convert.

By aligning your post-click messaging with the long-term product value, we lower churn risk from day one and increase Lifetime Value (LTV). We move you away from "hope-based" lead gen toward a model of predictable, compounding recurring revenue.

My approach

01 Audit

I don't just look at your website; I audit your entire acquisition loop. We start by analyzing your Meta/Google Ads account structures alongside your GA4 data and user session recordings (e.g., Hotjar).I map out the exact "drop-off" points. Are your ads making promises your landing page doesn't keep? Is mobile traffic bouncing at the category level? We identify the friction between click and sign-up, giving us a prioritized roadmap of leaks to fix immediately.

02 Optimize

03 Scale

Fork Ranger (WIP): Scaling Impact through UX/UI design

Hero image with a snowboarder carving down the mountain

PMAX power play: new Google Ads strategy for Brunotti

C.P. Company: reconnecting loyalty with heritage and community

Designing trust and clarity for a sensitive e-commerce experience.

Marketing and UX: Two sides of the same coin

Recharge App - “making rest days as fulfilling as workout days”

Testimonials

"Bastiaan researches our users' needs and translates them into feature designs for the Fork Ranger app. His work has directly improved our app and boosted user retention."

Mareike Brühl

Co-founder - Fork Ranger

"Bastiaan quickly grasped the potential in our account. The two-day kick-off laid the foundation for a flawless execution. The swift deployment of the PMAX campaigns, ready for Winter '25/'26, delivered impressive numbers right out of the gate. We are particularly pleased with the substantial Black Friday increase, a clear indicator of a well-executed strategy."

Martijn Cornelissen

Digital Director - Brunotti