Convert Studio

My WORK

After 7+ years of scaling brands like Urban Sports Club in-house, I founded Convert Studio to help e-commerce brands build predictable growth engines. I work as an extension of your team to align your paid ads with a high-converting post-click experience.

Here are some of the results we've achieved together.

10+

Projects completed

7+

Years of experience

7+

Years of experience

7+

Years of experience

5+

Happy clients

Fork Ranger (WIP): Scaling Impact through UX/UI design

Hero image with a snowboarder carving down the mountain

PMAX power play: new Google Ads strategy for Brunotti

C.P. Company: reconnecting loyalty with heritage and community

Designing trust and clarity for a sensitive e-commerce experience.

Marketing and UX: Two sides of the same coin

Recharge App - “making rest days as fulfilling as workout days”

Worked with clients

My approach

01 Audit

I don't just look at your website; I audit your entire acquisition loop. We start by analyzing your Meta/Google Ads account structures alongside your GA4 data and user session recordings (e.g., Hotjar).

I map out the exact "drop-off" points. Are your ads making promises your landing page doesn't keep? Is mobile traffic bouncing at the category level? We identify the friction between click and cart, giving us a prioritized roadmap of revenue leaks to fix immediately.

02 Optimize

Once we know where the leaks are, I systematically plug them using conversion heuristics and behavioral psychology, not subjective design opinions.

We overhaul high-impact touchpoints—like optimizing product page (PDP) hierarchy, simplifying the cart drawer, and removing cognitive load from the checkout flow. Depending on your traffic volume, we implement rigorous A/B testing to ensure every UX change mathematically proves a lift in conversion rate and Revenue Per Visitor (RPV).

03 Scale

A high-converting website is ready for volume. With the foundation fixed, we shift focus to aggressive, profitable acquisition and long-term retention.

We feed the optimized funnel by confidently scaling winning campaigns (like Google PMAX) while aggressively cutting wasted ad spend. Simultaneously, we implement post-purchase retention loops to increase Average Order Value (AOV) and Customer Lifetime Value (LTV), shifting your brand from relying on expensive one-time purchases to generating compounding revenue.

My approach

01 Audit

I map out the exact "drop-off" points.

Are your ads making promises your landing page doesn't keep? Is mobile traffic bouncing at the category level? We identify the friction between click and cart, giving us a prioritized roadmap of revenue leaks to fix immediately.

02 Optimize

Once we know where the leaks are, I systematically plug them using conversion heuristics and behavioral psychology, not subjective design opinions.

We overhaul high-impact touch points, like optimising product page (PDP) hierarchy, simplifying the cart drawer, and removing cognitive load from the checkout flow.

Depending on your traffic volume, we implement rigorous A/B testing to ensure every UX change mathematically proves a lift in conversion rate and Revenue Per Visitor (RPV).

03 Scale

A high-converting website is ready for volume. With the foundation fixed, we shift focus to aggressive, profitable acquisition and long-term retention.

Testimonials

"Bastiaan researches our users' needs and translates them into feature designs for the Fork Ranger app. His work has directly improved our app and boosted user retention."

Mareike Brühl

Co-founder - Fork Ranger

"Bastiaan quickly grasped the potential in our account. The two-day kick-off laid the foundation for a flawless execution. The swift deployment of the PMAX campaigns, ready for Winter '25/'26, delivered impressive numbers right out of the gate. We are particularly pleased with the substantial Black Friday increase, a clear indicator of a well-executed strategy."

Martijn Cornelissen

Digital Director - Brunotti