PMAX power play: new Google Ads strategy for Brunotti
New Google Ads strategy delivered a 39% ROAS uplift for Brunotti (including DACH)
The project
In October, I developed and launched the new Google Ads campaign structure for Brunotti's winter collection.
This was kicked off with a productive two-day session at their office, where we thoroughly reviewed my proposed strategy and clearly defined the core messaging and target audiences.
Strategy
The new strategy was built around a strong focus on using Performance Max (PMAX) campaigns, as there was significant untapped potential within the Brunotti account.
By prioritizing PMAX, we achieved better utilization of the Google Merchant Center and started scoring highly on branded search queries. With new winter assets ready for the Winter '25/'26 season and powerful search terms, we made an immediate, strong impact.
Crucially, this new setup was also deployed for the German-speaking markets, a region identified as having high growth potential for Brunotti.
Succes!
The campaigns are currently running, and the initial results show a clear improvement. Focusing on the PMAX campaigns alone has already delivered a 39% increase on ROAS (Return on ad spend).
Furthermore, during Black Friday in November, we saw a doubling of results compared to 2024.
A fantastic collaboration and a successful launch!
